Today
April 14, 2026 -- Venue open and running
Time pressure -- Adam leaves for Japan ~April 24
Goal: lock in 2-3 local partnership deals, start daily ritual, install passive systems before departure. Systems must run without Adam.
Venue Status
Open
Running as of April 2026
Tourism Level
Slow
Koh Tao off-season
Footfall challenge
Days to Japan
10
Adam departs ~Apr 24
Systems needed
Google Reviews
0
Profile not yet live
Immediate Actions (Before Japan)
Investigate how visitors find the club
Word of mouth, walk-ins, social, Google? Need data before optimizing.
Adam
Lock in 2-3 local partnership deals
Dive shops, hostels, coworking spaces
This week
Start sunrise cold plunge ritual
Drives walk-in traffic, creates daily social content
This week
Install Google review QR code
Passive social proof that runs without Adam
This week
Google Business Profile
Get indexed so people can find "recovery sauna Koh Tao"
FP builds
Current Digital Presence
Venue (sauna + ice bath + modalities)
Open
Website (recovery-club.com)
Not indexed
Google Business Profile
None
TripAdvisor listing
None
Instagram account
None
Google reviews
0 reviews
Positioning -- The Lane Nobody Owns on Koh Tao
WHAT EXISTS ON KOH TAO
BLACKTIP Coworking -- sauna + ice bath, established
Koh Tao Yoga -- yoga classes + retreats
FITKOH -- fitness + wellness (9.9K Instagram)
RECOVERY CLUB'S OPEN LANE
"The recovery protocol for people who take their performance seriously -- whether that's surfing, diving, working, or healing."

Nobody owns high-performance recovery + biohacking on Koh Tao. That's this venue's lane.
Online Visibility
Building from zero -- a clean slate is an opportunity
Visibility Status by Channel
ChannelStatusPriorityOwner
Google Business Profile Missing Week 1 FP builds
TripAdvisor listing Missing Week 1 FP builds
Instagram None Week 1 FP sets up
Website (recovery-club.com) Not indexed Week 3 After photos from Adam
Google Reviews 0 reviews Month 2 QR code system
First 12 Instagram Posts
Educational + experiential. Not product ads.
"Why ice baths change everything"
Draft
"A week of recovery on Koh Tao"
Draft
"The science behind the sauna"
Draft
Sunrise cold plunge series
Planned
Behind the venue
Needs photos
Passive Review System
Target: 50 Google reviews within 8 weeks of going live. Runs without Adam.
QR code at venue exit
Physical card or screen -- links to Google review
FP builds
WhatsApp follow-up template
Post-visit message with review link
Planned
Prepared response templates
Standard Google review response copy
Planned
Local Partnerships
Building a referral network that runs when Adam isn't here
Partners Secured
0
Target: 2-3 before Apr 24
Best Target Type
Dive shops
Divers need recovery
Lumiblu Cross-sell
Planned
Products at venue
Partnership Pipeline
Partner TypeWhy They Send TrafficStatus
Dive shops Divers recover muscles, clear sinuses, need post-dive relaxation Outreach this week
Hostels + guesthouses Guests want activities, include in welcome info Outreach this week
Coworking (BLACKTIP) Digital nomads need recovery, wellness is adjacent Identify
Yoga studios Hot/cold contrast pairs with yoga practice Identify
Retreat operators Recovery Club as add-on or inclusion in package Medium term
FP Wellness Cluster -- Cross-referral
Recovery Club is the physical destination for the FP wellness cluster. Clients doing deep work with these partners could come here to embody and integrate.
Round Trip (Laryssa Stolk)
Somatic transformation clients
Immersion Centre (Phil Meyers)
Leaders doing nervous system work
Art of Living (Suzan)
Feminine wellness clients
Dreamy / Vee (Veerle)
Transformation coaching clients
Lumiblu x Recovery Club
Two sides of Adam's wellness vision. Natural cross-promotion.
Lumiblu products stocked at venue
FOCUS and future products available on-site
Planned
Reciprocal discount
Lumiblu buyers get venue discount and vice versa
Planned
Joint content
"A full recovery day on Koh Tao with the Lumiblu stack"
Planned
Build Plan
Four phases from zero to fully operational
Phase 1 -- Weeks 1-2
Exist Online
Google Business Profile -- name, category, location, hours, photos, review link
TripAdvisor listing -- Spa/Wellness category, 5+ photos, claimed
Instagram (@recoveryclubkohtao) -- bio, profile photo, first 9 posts planned
FP builds -- no Adam input needed beyond photos
Phase 2 -- Weeks 3-4
Own the Story
Website (one-pager): Hero, What We Offer, The Protocol, Location, Book/Contact
Brand identity: wordmark, matte black + forest green palette, 2 fonts
Positioning one-pager for investors, partners, press
After Adam provides photos and confirms domain
Phase 3 -- Month 2
Build Reputation
Review generation: QR code exit system, WhatsApp follow-up, response templates
First 12-post content series: educational + experiential
Booking system: Calendly or WhatsApp link-in-bio
Phase 4 -- Month 3+
Live Dashboard
Today view: who's booked, what time, any notes
Reviews: latest Google reviews, trend, response queue
Pipeline: retreat and hotel partnerships
Lumiblu connection: cross-sell and joint content tracking
Unit Economics -- Numbers Adam Needs to Provide
Daily sessions capacity (at full utilization)
TBD
Average revenue per session
TBD
Monthly fixed costs (rent, staff, utilities)
TBD
Current utilization %
TBD
Needed before any scaling or multi-location conversation can happen.