Overview
Nervous system platform + private performance chamber -- Chiang Mai, Thailand
Capital Sought
EUR 390K
15M THB of 20M total
Raising
Phil's Clients
1,000+
Over 20+ years practice
Proven practitioner
Break-even
38-42
Guests/day
Year 1 target
ASEAN Wellness Market
$218B
By 2034
12.4% CAGR
The Two-World Model
Public World -- Tea, Thermal, Movement
Daily rhythm, recurring revenue, community, acquisition funnel. 8AM-11PM. ~25-35 concurrent, 60-70 guests/day max (intentionally capped).
Inner World -- Private Intensives
High-ticket transformation, founder-driven depth work, margin layer. 1:1 intensives, 5-7 person cohorts, executive workshops. Self-contained, acoustically insulated.
Two worlds that coexist. They do not compete or cannibalize. Two circulation paths -- clients never cross.
The Triangle (Phil + Missy + FP)
Phil Meyers
Practitioner, IP holder, depth work, the book, nervous system expertise
Founder
Missy Cheng (wife)
Creative direction, design, flow, feminine energy, marketing, influencer relationships
Co-founder
Future Proof Intelligence (Daniel)
Structural setup, systems, investor pipeline, connections, technology
FP role
Live investor page: immersion-house.vercel.app
The System Loop (Core Architecture)
Arrival
--
Downregulate
--
Activate
--
Integrate
--
Exit
--
Repeat
--
Community
The Space
Old Town Chiang Mai -- floor plan and zones
Target Location
Old Town CM
Exploring options
Building Size
400-500m2
Interior + courtyard
Max Daily Guests
60-70
Intentionally capped
Quality over volume
Ground Floor Zones
A -- Arrival Courtyard
Threshold moment. Parking, torii gate, moss garden, stone pathway, scent diffusion, lantern lighting. The transition into the space begins here.
B -- Tea Lounge
Nervous system reset commons. Low tables, tatami seating, cushions, hammocks, tea bar, herbal tonic counter. Cap: 25-35 guests.
C -- Lockers
Transition zone. 20-30 lockers per side, bench seating, vanity mirrors, hair dryers, towels.
D -- Thermal Dojo (heart of the building)
Dry sauna (8-12p), steam room (8-10p), hot pool (6-8p), cold plunge (4-6p), rain showers + THE RAIN ROOM -- glass walls, overhead rain cascade, thunder/lightning soundscape. Instagram moment + executive hook.
Upper Floor Zones
E -- Dojo (Performance Chamber)
Wood floors, low lighting, projection wall, sound system, breath ceiling fans, portable mats. Cap: 8-10. Where the Inner World work happens.
Relaxation Lounge
Post-session integration. Comfortable seating, quiet zone. Completes the activate-integrate loop.
Immersion Room (Private)
Treatment table, assessment space, recovery lounge corner, private bathroom. Phil's 1:1 intensive space. Never visible from public floor. The room the book is about.
Two circulation paths. Private client never exposed. Public guest never displaced. No collision at all.
Financials
3-year projections and revenue model
Total Project Capital
20M THB
~EUR 520K
Founder Committed
5M THB
Confirmed
Capital Sought
15M THB
~EUR 390K
Raising
Equity Available
15-25%
Founders retain majority
3-Year Financial Projection
MetricYear 1Year 2Year 3
Avg daily guests 35-45 55-60 60-65
Gross revenue / mo (THB) 1.8-2.1M 2.6-3.0M 3.5-4.0M
OpEx / mo (THB) 900K-1.05M 1.0-1.1M 1.1-1.2M
Net / mo (THB) 800K-1M 1.5-1.9M 2.3-2.8M
Annual net (THB) 9-11M 18-22M 27-33M
Break-even: ~38-42 guests/day. Blended average ticket: ~1,050 THB. Founder overlay intensives not included in base model.
Revenue Streams
Day passes + thermal circuit
Core public layer -- recurring volume
Primary
Memberships
30-40 Year 1 target, 70+ Year 3
Recurring
F&B + Retail (tea, elixirs)
Tea bar, herbal tonic counter, light food
Secondary
Founder overlay intensives
Phil's 2-3 sessions/week -- high-margin executive layer
High margin
Full Immersions (2-5 day programs)
Premium structured programs
Premium
Facilitator space rental
Practitioners rent dojo and immersion room at scheduled timeframes
Asset utilization
Investors
Participation model and investor pipeline
Phil's Investor Philosophy
"Investors aren't passive capital -- they're participants. An investor works with Phil for their own healing and growth while also investing in the infrastructure that delivers it."
Everyone enters the same ecosystem. The investment and the experience are not separate. Capital comes from people who believe in the work because they've felt it.
Investor Archetypes Phil is Looking For
Wellness entrepreneurs
Founders of health/wellness businesses who want to invest in physical infrastructure they also benefit from. Natural alignment.
Executive burnout survivors
Leaders who have done the work and want to support access to what helped them. Angel-size checks, personal mission alignment.
Southeast Asia property/wellness investors
Thailand-based capital, familiar with market, looking for differentiated hospitality-adjacent assets.
Impact capital
ESG or health-oriented funds interested in sustainable wellness infrastructure in growth markets.
Investment Terms
Total capital sought
15M THB (~EUR 390K)
Equity pool
15-25%
Structure options
Equity, silent partner, revenue share, hybrid
Flexible
IP ownership
All materials stay with Phil and Missy -- non-negotiable
Protected
Investor page (live)
immersion-house.vercel.app
Live
Scalability: Urban (daily habit) -- Village (destination) -- Resort (full stack). The system scales. The building is just one format.
Phil Meyers -- Credentials
Doctorate in Chiropractic Applied and Clinical Kinesiology Functional Medicine Traditional Chinese Medicine 20+ years practice 1,000+ clients drphilmeyers.com
No competitor in this space has the clinical-energetic intersection Phil holds. The combination of chiropractic + functional medicine + TCM + kinesiology + energetic healing + 20+ years creates a unique intellectual foundation for the entire Immersion House system.